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Market Research · JMS Research Solutions

B2B Market Research
from the Philippines,
Delivered to Brief.

I recruit and interview hard-to-reach B2B respondents, and I write market-entry reports that research firms and manufacturers can act on. My focus is the Philippines and Southeast Asia, with desk research across 12+ countries.

  • ✓ Philippines field partner for an international B2B research firm on multi-country studies
  • ✓ Recruitment across manufacturing, industrial, agricultural and process industries
  • ✓ Screener design, online moderation, questionnaire data entry and full written reports
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10+years in research & data
25+B2B interviews completed in 2026
12+countries researched

Tell Me About Your Study

Share the basics. I'll reply within 24 hours on feasibility and a proposed timeline.

Happy to sign an NDA first. Your details are never shared.

Prefer email? jaynee@jayneelynsantos.com

Capabilities

Research Services, End to End

You can hire me for fieldwork only, desk research only, or the whole study from recruitment brief to final report.

Online B2B interview on a video call

B2B Recruitment & Moderation

Quota-based recruitment of plant managers, engineers, procurement leads and business owners. I run online or phone interviews with screen-shared questionnaires and hand over structured data entry.

ScreenersQuota ManagementOnline ModerationData Entry
Cargo ships docked at a port

Market Entry & Market Potential Studies

Written reports on market size, demand drivers, key players, pricing, consumer segments, import regulations, logistics and entry risks. Each one ends with recommendations.

Market SizingRegulatory ScanPricingRecommendations
Distribution warehouse interior

Competitive & Channel Intelligence

Company benchmarking, distribution channel mapping and sales organization structures. I build these from desk research, LinkedIn and Apollo data, and direct interviews with company and distributor staff.

BenchmarkingChannel MappingOrg StructuresExpert Calls
Planning notebook beside a keyboard

Research Operations

Recruitment briefs, interview guides, self-serve survey forms, target-company vetting and fieldwork planning. This is the setup that keeps a study on schedule.

Interview GuidesGoogle FormsApps ScriptFieldwork Planning
Research Work Experience

Where I've Done the Work

Research roles and ongoing partnerships. End clients are kept confidential under project agreements.

Philippines Research Partner & Field Lead

2024 – Present

International B2B market research firm (global network in 50+ countries) · Remote, Philippines

  • Primary B2B fieldwork: I recruit and moderate quantitative interviews with Philippine manufacturers for multi-country studies commissioned by global equipment OEMs. I also support interviews in Singapore, Malaysia, Thailand and Australia.
  • Market potential reports: I research and write market-entry studies for foreign manufacturers looking at the Philippines, covering skincare actives, imported lumber and food service.
  • Industrial and agricultural machinery: I run user-needs and aftermarket pricing interviews with distributors, and I map dealers and wholesalers across the Philippines, Mexico and Brazil.
  • Benchmarking and channel studies: I profile manufacturers and distribution networks, including sales channels, sales organization and go-to-market strategy.

Market Insights Consultant

Present

JMS Research Solutions · Independent practice

  • I scope and deliver research directly for research agencies and businesses: recruitment briefs, screener scripts, target-company vetting lists and fieldwork execution plans.
  • I build respondent-friendly survey tools, such as a branched Google Form questionnaire generated with Apps Script, so that interviews and data capture stay consistent.

B2B Research & Data Specialist

10+ years

Freelance · Upwork (100% Job Success Score)

  • I research B2B data for clients in construction, real estate, medical and legal. That includes company databases, decision-maker identification and verified contact data.
  • I build industry databases, for example 1,000+ market research firms in the US and Europe with up to 10 key decision-makers per firm. I also compile regional market references such as a 400+ city U.S. rental market analysis.
Selected Case Studies

Research Projects, In Detail

Each project is described by industry to protect client confidentiality.

Quantitative InterviewsProcess Industry

Digitalization & AI Adoption Study — Process Manufacturers

2026 · Philippines + SG, TH, AU · Global food & process equipment OEM

BriefRecruit and interview decision-makers on digital transformation, AI in production, OEM partnerships and new contract models. The study covered seven segments: Beverage, Chemical, Dairy, Food, Pharma, Environmental, and Heating & Refrigeration.
BuiltRecruitment brief with Apollo and Sales Navigator search strings for each segment · Interview guide ready for live calls · Self-serve Google Form built with Apps Script, with segment branching
Result14 completed Philippine interviews, two in each of the 7 segments, split between users and non-users of the OEM. Also supported interviews in Singapore, Thailand and Australia.
Repeat EngagementDairy & Beverage

Clean-in-Place (CIP) Audit Study — Dairy & Beverage Plants

2026 · Philippines + Singapore, Malaysia · Global food & process equipment OEM

BriefRecruit and moderate 20–30 minute quantitative interviews of about 45 questions with dairy and beverage manufacturers. Quotas were 70% Dairy / 30% Beverage and 50% users / 50% non-users of the OEM's equipment. The client returned for this round after an earlier study.
Built25-company target list with vetting · Apollo and Sales Navigator outreach · Structured questionnaire data entry
Result11 completed Philippine interviews (6 equipment users, 5 non-users) from a 25-company list.
Market PotentialSkincare & Pharma

Market Potential of Hyaluronic Acid-Based Products in the Philippines

2024–2025 · Philippines · Foreign cosmetic & medical ingredient supplier

BriefAssess demand for HA-based skincare in the Philippines and how much influencer marketing drives it.
BuiltMarket and brand landscape · Consumer trends and acne-prevalence research · Influencer agency and creator shortlist by follower tier · Target demographics and key cities · Distribution channel analysis
ResultFinal report delivered with market opportunities, constraints and go-to-market recommendations.
Market EntryTimber & Construction

Market Potential of Canadian Lumber in the Philippines

2025 · Philippines · Lumber export client

BriefSize the opportunity for imported softwood lumber in a market that relies on imports for about 75% of its supply.
BuiltDemand and supply analysis · Key local players · Local vs. imported price comparison · Buyer preferences by enterprise size · DENR import rules and logistics · Importer and distributor lists for Manila, Cebu and Davao
ResultMarket-entry report with a step-by-step import guide, a map of logistics risks and recommendations.
Market EntryFood Service

Market Dynamics of Japanese Restaurants in the Philippines

2024–2025 · Philippines · Japanese food-service investor

BriefExplain dining trends, perceptions of Japanese food, franchise models and entry risks for a Japanese restaurant brand planning to open in the Philippines.
BuiltConsumer survey (Google Forms) · Competitor, pricing and franchise-terms research · Regulatory and tariff scan (JPEPA) · Recommended cities and districts · Startup cost models for three restaurant and café formats
ResultEntry report with location recommendations and rough CapEx and OpEx benchmarks per format.
Channel StudyLighting

Sales Channel & Organization Study — Global Lighting Manufacturer (PH)

2025 · Philippines · Industrial client benchmarking a competitor

BriefMap the Philippine subsidiary's distribution layers, channel mix, sales roles and headcount.
BuiltPhone interviews with the commercial head and primary distributors · Channel flowcharts for traditional, modern retail, e-commerce and B2B · Distributor table by region · Sales and marketing org chart built from LinkedIn and Apollo
ResultMapped 17 primary distributors and 500+ second-layer dealers, plus the full B2B and B2C sales structure. All follow-up questions were answered in revision rounds.
Distributor InterviewsAgri Machinery

Aftermarket Parts Pricing — Tiller Blades (Philippines)

2024 · Philippines · Agricultural machinery parts manufacturer

BriefLearn which brands, prices, import channels and quality perceptions shape the Philippine tiller-blade aftermarket. Interviews were sponsor-blind.
BuiltDatabase of tractor-parts distributors · Sponsor-blind phone interview script · Comparison of Japanese, local and other brands on durability, price and soil suitability
ResultBrand hierarchy, quality perceptions and supply-chain routes from importer to dealer.
Multilingual SearchLatin America

Combine Harvester Belt Distributor Mapping — Mexico & Brazil

2024–2025 · Mexico, Brazil · Power transmission belt manufacturer

BriefFind wholesalers and distributors selling combine belts to OEMs, to end users, or with the potential to carry them.
BuiltKeyword searches in English, Spanish and Portuguese · Classification by combine brand and belt brand · Dealer list for agricultural machinery
ResultQualified distributor list with HQ, brands carried and website, ready for partner outreach.
BenchmarkingFasteners

Competitive Benchmark — Two North American Wood Screw Manufacturers

2025 · U.S. · Fastener manufacturer

BriefProfile two market leaders against eight questions from the client.
BuiltApplications · Flagship product features · Popular lengths · Manufacturing and quality standards · Aftercare services · Sales channels · Business development and marketing activity, sourced from company and employee LinkedIn data
ResultSide-by-side benchmark delivered on deadline, followed by a U.S. screw distributor list.
Market ScanTravel Retail

Tourist Tax Refund Market Scan — 5 Countries

2024 · Singapore, Taiwan, Australia, UK, France · Fintech / payments client

BriefCompare tax refund operators, refund counters, payout methods and refund volumes by country.
BuiltOperator and counter inventory (airports, ports, malls, border points) · Payout methods including digital wallets · Estimated refund volumes from tourism receipts and VAT/GST rates · List of authorized retail outlets in Taiwan
ResultFive-country comparison with estimated refund volumes to support market prioritization.
Market SizingReal Estate

Regional Market Analysis — U.S. Rental Housing

U.S. Midwest · Real estate investment client

BriefCompile a rental market reference for Illinois, Indiana and Missouri.
BuiltHUD Fair Market Rent research · Rents normalized to exclude utilities · Multi-tab Excel workbook by city
ResultReady-to-use market reference covering 400+ cities.
Industry MappingAsia & PH

Industry & Supplier Mapping Projects

2024–2025 · Asia, Philippines · Various B2B clients

BriefShort, targeted mapping jobs that feed larger studies: major dairy companies across Asia, automotive parts shops in Cagayan, and cosmetic and pharmaceutical distributors in the Philippines.
BuiltFirmographic research · Key contact identification · Clean, deduplicated Excel deliverables
ResultTarget lists clients could use directly for recruitment or partner outreach.
Coverage

Industries, Markets & Tools

Industries

Dairy & BeverageFood ProcessingPharmaceuticalsChemicalsIndustrial MachineryAgricultural MachineryLightingTimber & ConstructionFastenersCosmetics & SkincareFood ServiceTravel RetailReal EstateLegalMedical

Markets Researched

PhilippinesSingaporeMalaysiaThailandTaiwanAustraliaUnited StatesCanadaMexicoBrazilUnited KingdomFrance

Research Tools

ApolloLinkedIn Sales NavigatorGoogle FormsApps ScriptGoogle MeetExcel / SheetsOutscraperZeroBounce / DebounceDeepL

Background

Master of Management, UP Los Baños. 10+ years of B2B research and data work in construction, real estate, medical and legal. I'm based in Laguna, Philippines, and I can do face-to-face fieldwork in Metro Manila and Southern Luzon.

Client Feedback

Trusted With Detailed Work

Market Research
“I have done several projects with the researcher and I was always very satisfied. This time I asked to delve even deeper and it was done excellently.”
AI
Assaf Israel
Business Owner · Repeat client
Market Research
“Jaynee's quality of research was excellent. Great communication skills with a great analytical mind. Highly recommended, especially for research projects.”
DB
Dave B.
Business Owner
Lead Qualification
“Jaynee did a great job helping our team qualify accounts for our marketing efforts. She picked up the work quickly and was very independent, and I was able to be quite hands-off because she asked good questions and even suggested ways to improve the process. She was a big help to our cold-calling efforts and was really easy to work with.”
EA
Ericka Andes
Pula Industries
Data & Research
“Jaynee is a highly dependable professional who combines careful analytical work with excellent organizational discipline. Her ability to manage detailed information, maintain data quality, and complete projects reliably makes her a valuable contributor to any team.”
AF
Alain Fortuney
Former President, Gatsby Glass of Miami

100% Job Success across 45 Upwork jobs · See my Upwork profile ↗

FAQ

Working With Me on a Study

Can you keep the sponsor and client confidential?

Yes. I recruit sponsor-blind by default and I'm happy to sign an NDA before you share the brief.

Do you do fieldwork only, or full studies?

Either. I can handle recruitment and moderation for your questionnaire, write a desk-research report, or run the whole study from recruitment brief to final deliverable.

Which respondents can you reach?

B2B decision-makers such as plant and production managers, engineers, procurement leads, business owners and distributors, mainly in the Philippines and Southeast Asia.

Can you run face-to-face interviews?

Online and phone interviews are my default. Face-to-face fieldwork in the Philippines can be arranged depending on location and scope.

How quickly can a study start?

I reply to every brief within 24 hours and can usually start recruitment soon after the screener and target list are agreed.

Need a Reliable Research Partner in the Philippines?

Send me your brief. I'll tell you honestly whether the quota is feasible and how long it will take, before you commit.

  • ✓ Sponsor-blind recruitment and confidentiality by default
  • ✓ Regular progress updates against quota
  • ✓ Working hours overlap with Asia, Australia, Europe and the US

Quick Research Enquiry

Just the basics. I'll follow up with questions.

Prefer email? jaynee@jayneelynsantos.com

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